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Automated Marketing: Systematize the Routine, Customize the Exceptions

Posted August 16th, 2012

Automated newsletters and email campaigns will provide routine contact with customers and prospects. But there will be times when you need to launch a new product or get an infusion...

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Automated Marketing Tip: DIY vs. Outsourced Automation

Posted July 30th, 2012

Fully automating your marketing is going to require some frontloading. Frontloading means doing more work up front so that you reap the rewards down the road. Companies often try to...

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Automated Marketing Tip: Getting Customers the Easy Way

Posted July 6th, 2012

What if you could capture the attention of people before they're ready to buy so that you can be the go-to source when they are ready to buy? That's possible...

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email marketing tip: Give Away Your Best Information

Posted July 4th, 2012

Email marketing means communicating by email with your audience on a regular basis, usually every 3 to 14 days, providing value that your customers will appreciate every time. That means...

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Newsletter Marketing Tip: Newsletters Don’t Have to Be Newsy

Posted June 21st, 2012

Some of the best newsletters are those that don’t actually speak about the products or services being offered. Instead they offer interesting facts and heart-warming stories that touch people’s hearts...

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General Marketing Tip: Slow and Steady Wins the Sale

Posted June 18th, 2012

According to research 60% to 70% of sales representatives ignore marketing leads in favor of chasing the "lowest hanging fruit"-- the easy business. Instead of losing leads you can't get...

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Content Marketing Tip: Marketing Whisperer

Posted May 25th, 2012

The most effective marketers seek to build relationships with prospects via powerful content. If you don’t violate that fledgling trust—and you DO provide the value prospects seek—they will continue to...

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Automated Marketing Tip:The Best Way to Stay Top-of-Mind

Posted May 18th, 2012

Keeping your message in front of your audience is the very definition of top-of-mind marketing. But staying top-of-mind with hundreds—possibly thousands—of prospects and past customers can be expensive and time-consuming...

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Blog Marketing Tip: Oh, What a Relief It Is

Posted April 11th, 2012

Writing content for a Blog yourself might seem fun at first, but it can be challenging to maintain consistent quality and a regular schedule week after week. Finding the correct...

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Email Marketing Adds Up

Posted March 22nd, 2012

A recent survey by Hurwitz & Associates found that 46% of North American small businesses use email marketing and another 36% plan to do so in the coming year. The...

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